Digital Content Producer  ·  Newmarket, Ontario

Stories that inform.
Content that connects.

Full-pipeline video production from concept to final cut.
Branded content. Broadcast. Social. Built to last.

Wes MacDonald — Digital Content Producer
Wes MacDonald  ·  Newmarket, ON
About

A producer who gets it done.

I'm Wes MacDonald — a Digital Content Producer with a full-pipeline skill set and a track record working alongside some of Canada's most recognisable brands and broadcasters.

My work spans branded corporate features, broadcast TV segments, social-first campaigns, and original web series. I've produced content for The Holmes Group, Air Miles, Atlas Roofing, and The Marilyn Denis Show — all with the same standard: clear story, strong visuals, on time.

Based in the Greater Toronto Area, available for shoots and projects across Canada and beyond.

10+
Years producing
End‑to‑end
Pipeline coverage
GTA
& across Canada
01
Video Production & Shooting
On-location and studio production with professional-grade equipment. I direct, operate camera, and deliver clean cinematic footage every time.
02
Video Editing & Post-Production
Assembly to final cut — colour, sound, motion graphics, and delivery in any format. Fast turnarounds without cutting corners.
03
Social Media Content
Short-form video built for Instagram, TikTok, and LinkedIn. Optimised for attention, engagement, and platform algorithms.
04
Brand Storytelling & Corporate Video
Strategy-led, story-first brand films that communicate who you are — not just what you do. From placemaking pieces to financial series.
Selected Projects

Recent Work

The Holmes Group / Skills Canada
Sherry Holmes — Trade Up: Welding & Pipefitting
An episode of Trade Up, a career-discovery web series made with Skills Canada. Built in close partnership with UA Local 46, it puts Sherry Holmes on the tools with working welders and pipefitters — showing young viewers what the trade really involves and where it can lead.
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The Holmes Group / EZ Blocks
Mike Holmes — EZBlocks at Clarence Square
A short-form branded feature capturing the transformation of an underutilized urban space through sustainable modular design. Observational, human-scale storytelling for a bigger placemaking narrative.
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The Holmes Group / Atlas Roofing
Michael Holmes — Atlas Roofing
A homeowner-focused branded segment translating high-performance roofing specs — durability, weather resistance, long-term protection — into benefits viewers immediately understand.
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The Good Stuff With Mary Berg
Owen Reeves — Hiking in Newfoundland
A rugged, story-driven travel piece along Newfoundland's iconic East Coast Trail. Cinematic coastal visuals paired with practical, experience-led guidance — inspiring adventure while grounding the viewer in the landscape.
Videographer
Heliostar Metals
Big Gain Hunting — Heliostar Metals
An original web series exploring investment opportunities in emerging resource companies. This episode follows Heliostar Metals, pairing on-location visuals with clear, accessible storytelling around exploration and growth potential.
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Air Miles
At Home With Owen Reeves — Air Miles
A branded lifestyle segment produced during peak pandemic production restrictions, maintaining the same editorial standards as 25+ broadcast segments produced in parallel for The Marilyn Denis Show.
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Kingfisher Metals
Big Gain Hunting — Kingfisher Metals
Trailer content for the Big Gain Hunting web series focused on resource-sector investing. Designed to establish tone, credibility, and momentum ahead of the full episode release.
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Root Rescue
Root Rescue — Transplanter
A product information piece taken from client vision through every stage of development — shot, directed, produced, and edited as a solo end-to-end production building out Root Rescue's growing media library.
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Set Photography

Stills

Talent portraits, action and candids shot on location during TV production.

On set with the crew
Live Work

@breensteed in the wild

A live look at content I produce for BreenSteed — updated in real time.

View on Instagram ↗
Contact

Let's make something great.

Have a project in mind? Whether you know exactly what you need or just have a spark of an idea, I'd love to hear from you. I work with brands, agencies, and broadcasters of all sizes.